Managing & Enhancing Care in Rapidly Changing & Complex Situations Leadership Essay

Introduction to the folder of Evidence This assignment is an analysis of my leadership development though my training, and to assist me to adapt from a student nurse to a staff nurse confidently. This, along with an action plan (appendix 1) is completed though out my module 8 placement in accident and emergency. My leadership skills are developed by shadowing my mentor whilst she is in charge of shifts for 3 weeks, as well as accurately and confidently handing over patients to other members of the multi-disciplinary team. In this setting, skills such as communication, decision making, prioritising care and time management are necessary, therefore this placement has assisted me in developing those skills. This assignment relates to learning outcome 2-Utilise a range of therapeutic approaches and problem solving skills when planning, implementing and evaluating care to enhance quality of life for patients and carers, 3- Utilise effective coaching skills in the support of patients, carers and less experienced colleagues, and 4- Analyse and develop professional care, management and leadership roles within the context of multidisciplinary and collaborative care delivery in meeting health and social care needs for patients with increasing levels of dependency. (MSG, 2011) I will develop my leadership skills by shadowing her whilst she is triaging patients, in charge of shifts, and when she is handing over, along with accurate communication skills. Though out the placement, I will gain feedback from my mentor on my progress in order to help me to achieve sufficient leadership skills. Introduction The aim of this reflective account is to analyse leadership skills that have been developed throughout my module 8 placement in Accident and Emergency. I will debate the motives for my choice of actions, and evaluate the extent which it has enabled me to improve my leadership skills. I will discuss what I have discovered about my leadership skills, how I’ve developed as a leader, and what effect this has on the care given to my patients. This assignment, in collaboration with the practise assessment document, will assist me in identifying skills developed, with significance to learning outcomes 2, 3, and 4. The identified skills along with leadership literature will be evaluated using the Gibbs Reflective Cycle (1988) which comprises of description, feelings, evaluation, analysis, conclusion, and action plan. There are many definitions of leadership, such as being a ‘’function of knowing yourself, having a vision that is well communicated, building trust among colleagues, and taking effective action to realize your own leadership potential ‘’. (Bennis, 1959), ‘Leadership involves the use of interpersonal skills to influence others to accomplish a specific goal.’ (Sullivan and Garland, 2010). All of these definitions gave me a great idea of leadership, and allowed me to choose an aspect of leadership skills within my placement. This allowed me to focus on my leadership skills whilst making decisions in the clinical setting. Clinical decision-making is a process that nurses undertake on a daily basis when they make judgements about the care that they provide to patients and management issues. (Banning, 2007). NMC 2008 states that you must ‘‘Provide a high standard of practice and care at all times’’. This reflective account is also based on my leadership skills whilst leading handover. Clinical handover refers to the transfer of information from one health care provider to another when a patient has a change of location or venue of care, and/or when the care of/responsibility for that patient shifts from one provider to another (ACSQHC, 2005). The NMC (2008) states that ‘’you should be aware of, and develop, your ability to communicate effectively within teams. The way you record information and communicate is crucial. Other people will rely on your records at key communication points, especially during handover, referral and in shared care.’’ Stage 1: Description of the event Decision making plays an important role in the A&E department. This determines the care each patient receives. My mentor asked me to triage a patient in the minors department. No names are mentioned in this piece in order to respect dignity and privacy as stated by the NMC (2008). I began to triage a 29 year old female who presented with abdominal pain and vaginal bleeding. This patient was 7 weeks pregnant. As I was assessing the patient I noticed that she was hypotensive at a blood pressure of 95/65. Following this, I informed my mentor of my patient and my findings. Following a discussion with my mentor, we decided that this patient was high priority. Whilst my mentor inserted a cannula and took bloods, I was given the responsibility of allocating the patient to a bed. Following the discussion with my mentor, I felt that it was necessary to place the patient in majors, and on a monitor bed. As this was being put into action, my mentor and I noticed that all monitored beds were tak en up. I then had to liaise with the nurse in charge to decide if all patients on the monitored beds were required to stay on monitors. After organising a monitor bed for the patient, I then bleeped the gynecologist on call for further advice. After the patient was assessed by other members of the multi-disciplinary team, it was decided that the patient was to be admitted for further tests, as the gynecologist was querying an ectopic pregnancy. My mentor then allowed me to liaise with the bed manager to organise a bed on a suitable ward for the patient. After a bed was arranged, I then escorted the patient to the ward and gave a full handover to the nurses under my mentors supervision. Handover is another very important aspect of communication in the clinical setting, as it ensures the correct information is given to the nurse, and therefore, care for the patient will be organized accurately. Stage 2: Feelings When my mentor allocated me to triage patients, I felt that I was given a lot of responsibility. Porterfield (1999) states that empowering employees is an important part of employee development and can in turn produce a higher level of employee satisfaction. I questioned my ability to assess to as I was not used to this level of responsibility. I mentioned this to my mentor and she reassured me by discussing what assessment tools to use, and  mentioning that she and the rest of the nursing team were there for any guidance throughout the assessment. Once the patient was assessed and allocated to majors, I felt quite confident in my decision making skills. My mentor mentioned that I had triaged the patient successfully and competently and this was very reassuring. As I continued care for the patient, I became to feel more confident in the care I was providing. After a clinical decision was made and the patient was to be handed over to the nursing staff on the ward, I felt slightly nervous in regards to ensuring the correct and accurate information is being given to the staff, as well as the essential information in regards to the patient. As I proceeded to begin handover, I became more confident as I had been with this patient since the beginning, and had a good insight to the care that was given and the care that was to be given. I gave the nurses a full handover in regards to the patient, including what examinations were carried out and the results of the examinations, and what the patient is required in order to keep comfortable. I also mentioned that this was the patient’s first pregnancy and reassurance is vital. Following handover, my mentor gave me feedback on how I handed over the patient. We discussed my communication skills, and my mentor mentioned that I gave an accurate and well-spoken handover, and mentioned all relevan t information in regards to the patient. After receiving that feedback, I felt that my style of leadership tailed was transformational. Stage 3: Evaluation Leaders are often described as being visionary, equipped with strategies, a plan and desire to direct their teams and services to a future goal (Mahoney, 2001). Decision making is a fundamental element of nursing, and is essential to understand. (Reilly, 2003). By my mentor allowing me to make clinical decisions on patient care, leadership skills whilst making decisions were put into practice. With the support of my mentor and all the staff, I was able to analyze clinical situations and make a decision based on best practice, as well as evidence based practice. By gaining feedback from peers, it allowed me to evaluate how effective my decision making and communication skills were. Communication can be identified as a vast field with the nursing setting. (Donnelly and Neville, 2008). Throughout handover, my delivery of information was accurate and precise, and the level  of communication between the nursing staff receiving handover from I was approached to in a professional manner. I feel that, throughout the experience, my confidence levels were low and adverse. Dao (2008) states that self-confidence is the fundamental basis from which leadership grows. Although, I received positive feedback from peers, being given such important tasks made me doubt my competency as a nurse. Stage 4: Analysis The Gibbs et al (1988) reflective model encourages the analysis stage to break down the event into its components so they can be explored separately. In order to analyze, becoming aware of the variety of learning theories and styles will assist in evaluating. Timmins (2006) states that critical analysis should analyse current practice along with examining the research base of practice and exploring theories that update nursing. I feel by exploring various leadership styles, I achieved this throughout my placement. An effective leader should be able to adopt, either consciously or unconsciously, various leadership styles in various situations (Bennett et al. 2010). By approaching the range of leadership theories, I feel that I have obtained the transformational leadership technique. Transformational leadership style is made up of 4 elements, Idealized influence, Inspirational motivation, Intellectual stimulation, and Individual consideration. In comparison, Transactional leadership style is made up of 2 elements, Contingent Reward and management by exception. Aarons (2006) states transformational leadership inspires and motivates followers, whereas transactional leadership is based more on reinforcement and exchanges. I feel that I built a professional relationship with not only my mentor, but with other colleagues in the department, and had the support necessary to assist me in making decisions and handing over. In terms of patient’s safety, accurate decision making and hand over is an essential. The NMC (2008) states that you must ‘’provide a high standard of practice and care at all times’’. By obtaining a transformational leadership style, this ensures that whilst decision making, that all decisions are made with rationale and in the best interest of the patient. When handing information of care of patients over to colleagues, effective co-ordination and communication is essential. Clinical decision-making is a complex activity that requires practitioners to be knowledgeable in relevant aspects of  nursing, To have access to reliable sources of information and appropriate patient care networks and to work in a supportive environment. (O’Neill, Dluhy & Chin, 2005). However, although being supervised whilst making decisions and handing over, I was expected to do these tasks independently and professionally, and based on the best interest of the patient. This allowed me to gain further insight to the transition of student nurse to staff nurse. Stage 5: Conclusion In conclusion I feel the time I spent working within the Accident and Emergency team facilitated greatly in assisting me to develop my leadership skills. The stated event reflected best shows how I incorporated two aspects of my new leadership skills. I feel by studying the styles and skills involved in leadership I gained a good knowledge of leadership styles which I presented during my time here. I received feedback from my mentors and colleagues in regards to the skills, which have given me confidence to practice these skills in the future as a staff nurse. I have come to realise that a variety of leadership styles of leading best work in a hospital setting. In the future I will strive to further develop my leadership skills. Stage 6- Action Plan I plan to continue developing my leadership skills by observing and taking part in handover throughout the rest of my placements. I also hope to continue developing my decision making skills by shadowing my mentor and other colleagues throughout triaging and deciding patient care. As a self-regulated learner, I plan to gain feedback from both mentors and colleagues and focus on areas of further development. REFERENCES Aarons, G. (2006). Transformational and Transactional Leadership: Association With Attitudes Toward Evidence-Based Practice. . 57 (8), 1162-1169. ACSQHC- Passing the baton of care – a patient relay – May 2005. Available. http://www.sswahs.nsw.gov.au/pdf/policy/gl2007002.pdf. Last accessed 17 May 2012. Banning, M. (2007). A review of clinical decision making: models and current research. J. Clinical Nursing. Available at http://bura.brunel.ac.uk/bitstream/2438/1395/1/2005-0319%20R2.pdf. Accessed 26 May 2012. Bennett, C., Perry, J., Lapworth, T. (2010) Leadership skills for nurses working in the criminal justice system. Nursing Standard. 24 (40), p.35-40. Bennis WG (1959) Leadership Theory and Administrative Behavior: The Problem of Authority. Admin Sci Q 4(2): 259–301 Bennis W. (1999). The Leadership Advantage. Available: http://www.hr-newcorp.com/articles/bennis_Leaders.pdf. Last accessed 26th May 2012 Dao, F. (2008). Without Confidence, There is No Leadership. Available: http://www.inc.com/resources/leadership/articles/20080301/dao.html. Last accessed 29 May 2012. Donnelly, E, Neville, L. (2008) Communication and Interpersonal Skills, p4 Reflect Press Ltd Publishing. Gibbs, G. (1998) Learning by doing: a guide to teaching and learning methods. Oxford centre for staff and learning development. London Further Education Unit. Polytechnic, Oxford Mahoney, J. (2001) Leadership skills for the 21st century. Journal of Nursing Management; 9: 5, 269-271. Nursing and Midwifery Council (2008) The Code: Standards of Conduct, Performance and Ethics for Nurses and Midwives. www.nmc-uk.org O’Neill, E.S., Dluhy, N.C. & Chun, E. (2005). Modelling novice clinical reasoning for a computerised decision support system. J. Advanced Nursing, 49, 1: 68-77 Potterfield, Thomas A. (1999) The Business of Employee Empowerment: Democracy and Ideology in the Workplace. Westport, CT: Greenwood Publishing Group. Riley, M. E. (2003), Removing chest drains – a critical reflection of a complex clinical decision. Nursing in Critical Care, 8: 212–221. Sullivan EJ, Garland G (2010), Practical Leadership and Management in Nursing. Pearson Education Limited,Harlow T immins, F. (2006) Critical practice in nursing care: analysis, action and reflexivity. Nursing Standard, 20 (39), p.49-54.

Principles of Advertising Study Guide

* Advertising Business – Either using an agency or have your own advertising department/advertise on your own. Government – is a regulatory body, create laws to regulate advertising, things you can advertise and things you cant advertise Cigarete Comercials on TV Lobby – Corp trying to lobby gov. to change for the good, two forces, that think gov, is a positive thing and thinks its good for them to regulate everything and keep things in order. others who think the gov. needs to be smaller, and that they should not have as much control. Society – the culture that your brought up in, tradition, morals and values of the people.Business Finance – the amount of money involved in advertising to promote your product. Marketing – Finding a need that the people want, and filling that need. Advertising – Non personal (to everyone whose watching, not just to one person), Always paid for, communication of info about the companies product, service or idea through the various medias (Television, Radio, Magazines, Internet) Public Relations – figuring out what the people want. Publicity – exactly like advertising but free Personal Selling – what you selling is relatively expensive, and exclusive. Trade shows – where companies get to meet perspective corp. uyers, they can buy a lot of stuff on behalf of their company. Promotions – any inducement or excitement to get you excited about the companies product. (giving out free t-shirts) Operations – whatever the company does Types of markets advertising goes after Consumer Market – things you might see on tv or hear on the radio Business/Profesional Market Government – Trying to sell things to the government, and Profesional – advertising for accounting software, and things that your generally not going to read for pleasure, but there going to be ways to improve your business.Bar Magazines, no one is going to buy the stu ff in that magazine, but owners of restraunts are going to buy it. Business – trying to get your beer on the first shelf, and dealing with the grocery store , or liquor store Integrated Marketing system – Customers hear from a various amount of different markets. (Flagler College business Cards) The consistency so everyone knows what a companies about, and what their image, logo, and slogan is.All state – Have their lil slogan on anything they hand out, â€Å"The Good Hands People†, and have their logo on most things, and have their color that they always use, so it will last in peoples memories and they associate everything their company with it. Art to creating proper advertising to get their message out properly. Theres going to be a persona (Spokesperson), a Medium (Getting the message out with a catchy phrase or something) , and the way people will receive it. Spokesperson – Someone that speaks on behalf of a company. hey can be a person (like William Shatner for priceline) but they can also be a persona (like Ronald Mc’Donald), pretty much any person that’s getting the companies message out. They should be catchy, and will use catchy phrases (subway foot-long song, or I want my Baby Back Ribs) You need that artistic eye, certain color combos can make all the difference and mean completely different things. A lot of times they will advertise things as being bigger, and sounding better than they are. A lot of companies will take out some of the product, Bags of potato chips, making a beer only 11. 5 ounces rather than 12. out of 5 dentist recommend it ( that’s not a lot of dentist out of the millions that exist) Price Economic Argument – Argument that competition Exclusive Distributions – you need to buy the right to sell a certain product in that area. Advertising perpetuating stereotypes – advertising can sometimes bring out stereotypes for certain people. They have women in the kitchen in commercials, and men always doing the work. Ad agencies need to regulate themselves, they actually meet every year to figure out what they can do, and what they can’t do. FTC – Federal trade commission deal with any company that does trade with more than one state.If there is not trading involved in more than one state than it is generally just regulated by the states capital The FTC will tell people to not air something, and make sure that nothing offensive is on the air. If you don’t sign the consent to agree then you have make another commercial correcting your mistake, and putting out a new ad with the correction on your expense. (corrective advertising) Puffery – is exaggeration, and that is something you can do. * self actualization – becoming the top , ceo, of a company, you’ve proven to the world that your at the top, and are very successful. Generally these people will buy the expensive cars, boats, jets, watches, and ec t. * Assumption Factor – Never assume you know what your target is, or what they want. * Task Utility – product or service that does something for you, makes doing a task easier. * Premade food * Form utility – when a manufacturer puts together hundreds of pieces that you would not want to do. * A computer being built for you, a chair, ect. * Time Utility – product or service available when you want it. * Can’t buy a Harley Davidson right away, going to be at least a few months to get one. * Where utility – the product is available where you want.This includes being delivered to your house. * â€Å"Perception is the reality† – if you perceive a product to be better, than it is. * * Ch. 1 Advertising Today Advertising lets customer aware of a product, comprehend what its used for, and see how it is different from its competition. Info will help create a conviction, that this product is better. It will then give the customer a de sire to buy from this retailer, and help them take the action to buy a product. Integrated Marketing Communications (IMC) – when consumers receive consistent and positive messages about a brand.Marketing Communications – Tools that companies and organizations use to initate and maintain contact with their customer, clients, and prospects. Advertising – is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products by identified sponsors through various media. A type of communication, structured, and composed Directed to groups of people, not individuals so its nonpersonal Most is paid for by sponsors Public service messages – carried at no charge because of their nonprofit status. Product – encompasses goods, services, and ideas.Medium – the channel of communication advertising reaches us through. Word of mouth (WOM) – when you tell somebody how much you like a product. Becoming more popular thanks to twitter and facebook. Mass Media – the traditional way of advertising. Addressable media – direct mail. Interactive media – the internet Nontradional media – shopping carts, blimps, and dvds. * Two types of dimensions in advertising * Communication dimension – how advertising is actually a form of structured, literary communication. Marketing dimension – explains the important role advertising plays in business.Economic dimension – shows how and why advertising evolved as it did. Social and ethical dimension – considers the impact of advertising on consumers, businesses and society. * Source Dimension Sponsor – the company advertising a product or idea, legally responsible for the communication and has a message to communicate to actual consumers. Author – the sponsors ad agency, a creative team at an ad agency. Persona – real or imaginary spokesperson who lends so me voice or tone to the ad. * Message dimension Autobiographical – tell a story about myself to you the imaginary audience.Narrative messages – a third-person persona tells a story about others to an imagined audience. Drama message – the characters act out events directly in front on an imagined epmpathetic audience. * Reciever Dimensions Implied consumers – Adressed by the ad’s persona, imagined by the ad’s creators to be the ideal consumers who accept uncritically the arguments made by the ad. Sponsorial consumer- the gatekeepers who decide if the ad will run or not, group of decision makers at the sponsors organization. Actual Consumer – people in the real world who make up the ad’s target audience.They will actually get to see and hear the ad . * Feedback – completes the cycle, verifying that the message was received. * Every business has three broad functional division – Operations, Finance, and Marketing. * Marketing – the process of planning and executing the conception, pricing, distribution, and promotion of ideas, goods, and services to create exchanges that atisfy the perceived needs, wants, and objectives of individuals and organizations. Consumer advertising – most advertising falls under this category. Retail advertising – advertising sponsored by retail stores and businesses. PSA (Public Service Announcements) –Industrial / Business Markets Business to business – rarely seen by the actually consumer, because they will generally specialize in one department. Kitchen Magazines for restraunts. Trade Advertising – Wholesalers, retailers, and dealers. Generally a product is sold to these companies so they can get rid of a mass quanity at one time. Professional advertising – advertising aimed at teachers, accountants, doctors, engineers, ect. Used to convince professionals to recommend or prescribe a specific product or service, to b uy brands of equipment and supplies for use in their work, or to use the product personally.Agricultural advertising – to promote products and services used in agriculture to farmers and other employed in agribusiness. Price strategies – Image advertising – creates a perception of a company or a personality for a brand, is rarely explicit about price. Almost never mention price, but always say how cool it is to have their product. Sale advertising – used most often by retailers, dealers, and shops to call attention to a recent drop in the price of a brand or service. Place : Global, international, national, regional, and local.Promotion Personal selling – face to face interaction or telemarketing. Usually high priced items like cars or real estate. Product advertising – service and goods Nonproduct advertising – sells ideas Noncommercial advertising – seeks donations, volunteers, or changes in consumer behavior. Awareness adver tising – wants to create an image for a product and position it competitively with the goal of getting readers or viewrers more aware of their product. Action advertising (Direct-response) – toll free number for immediate information.Sales promotion – coupons, free samples, contests, or rebates on the purchase price. Public Relations – Collateral materials – brocures, catalogs, posters, sales kits, instruction booklet, ect. Art Director – responsible for visuals Creative Director – responsible for all creative departments Typically comes from the copy side * Graphic designer – works on the visuals * Rainmaker – acountive executive, they pitch what advertising agency can do * Copy-writer – responsible for the slogan, and words * Resignance – you get what the ad is trying to get through, or say to you. Relevant – good ads should all be relevant, has some type of reason. * What good advertising should d o : Inform – where is product, how much does it cost, what is it, Persuasion – should give you reasons to try product or service Reminding – have to continue to let you know that they are still there. Objective statement – what ad is trying to accomplish, are you solving a problem, something that makes life easier Supportive Statement – what can you put in there to support what you are saying Getting a spokesperson, athlete to go in there to back up the product.Primary demand – demand for the entire product class Selective demand – demand for a particular brand. Abundance principle – states that in an economy that produces more goods and services than can be consumed, advertising serves two important purposes. Keeps consumers informed of their alternatives (Complete information) It allows companies to compete more effectively for consumer dollars (Self-Interest) * Why people are against advertising Short term manipulative argum ents – saying advertising is deceptive or manipulative.Puffery – exaggerated, subjective claims that can’t be proven true or false, such as â€Å"the best†, or â€Å"the only way to fly†. Non-product facts – aimed not at the product but the consumer, and does not really give any information about the actual product. Such as â€Å"Pepsi. The choice of a new generation†. Social or enviormental impact of advertising – long-term macro arguments. Manipulates us into buying things we don’t need. Replacing our citizen democracy with a selfish consumer democracy.Only 17 percent of consumers view advertising as a source of information to help them decide what to buy. Too much advertising. * Ethical – means doing what is morally right in a given situation. * Social responsibility – doing what society views as the best for the welfare of people in general or for a specific community of people. * CARU (Childrens Advert ising Review Unit – promotes responsible children’s advertising and to respond to public concerns, self regulatory guidelines for childrens advertising. * Fair information practice principlesNotice – requires website to clearly post its privacy policy Choice – consumers level of control over being profiled and how their information is used Access – ability for consumer to access information collected about them and make amendments to it. Security – requires advitisers to protect the data they have colleceted Enforcement – requires all industry members subject themselves to third party monitoring by independent company. FTC – major regulator of advertising for products sold in interstate commerce.Substantiation – supporting data and scientific studies to their products purpose Endorsements – the person promoting the product can’t be misleading, he has to actually use that product himself. Affirmative disclos ure – gives health warnings Remedies for unfair advertising Consent decree – document the advertiser signs agreeing to stop the objectionable advertising Cease and desist order – when consent decree wont be signed ftc may prohibit further use of the ad. Corrective decree – explains how their ad was wrong before and corrects the misleading mistake.FCC – responsible for protecting the public interest and encouraging competition. Four distinct groups in advertising Advertisers – companies that sponsor advertising for themselves and their products. Advertising agencies – helps the advertisers plan, create, and prepare ad campaigns and other promotional materials. Suppliers – assist both advertisers and agencies in preparing advertising materials. Media – sell time and space to carry the advertisers message to the target audience.Local advertising – targeting customers in their geographic area. Sometimes called retail advertising because retail stores account for so much of it. Dealers or local franchisees of national companies. Stores sell a variety of items. (grocery, department stores, convience) Speciality businesses and services (Banks, restaurants) Governmental, and nonprofit organizations. Product advertising – promotes a specific product or service Regular price-line advertising – informs consumers about services or merchandise offered at regular prices.Accounting firms might use regualar price-line Sales advertising – placing items on sale and offering deals Clearance advertising – making room for a new product line getting rid of the old stuff at a low price Institutional advertising – create a favorable long-term perception of the business as a whole, not just of a particular product or service. â€Å"Im loving campagn†. More of an idea Classified advertising – locate and recruit new empoyees, offer services, sell or lease merchandise.In tegrated marketing communications – (IMC) joining together in a consistent manner everything that communicates with customers. Co-op advertising – build the manufacturers brand image and to help its distributors, dealers, or retailers make more sales. Newspapers – want to advertise in newspaper because a lot of people, different sections for different types of ads, and can also be local. Disadvantage – poor production, no high quality animation and mostly black and white. Ad is normally short termed, because new paper comes out everyday.

International Change and the Social World II Essay

International Change and the Social World II - Essay Example Family can be formally defined on the basis of two aspects namely as a social institution and as an ideology. The paper is aimed to discuss the two aspects of the family. In addition the, different theoretical bases in the study of sociology, the functionalist approach and the feminist perspective will be used to understand the different concepts within the family. In the study of the family, the common and universal knowledge that every individual in the society possesses is related to the function of the family as a social institution. Through the course of history until the present era though, the concept of the family is continuously developing and changing. During the early part of the 20th century, specifically the 50’s and 60’s, the concept of the family had been defined through the functionalist approach proposed by Talcott Parsons. The said theoretical perspective is mainly based on the different functions of the family as a whole as well as the role of the different members for the family. The functionalist approach can then be considered as a structured definition of the concept of the family. He defined the different functions of the family in the society such as the development of the children in terms of socialization and the stabilization of the adult personality. Parsons’ view specifically presented the family as an independent unit. The father as the one who defined the occupational role in the family and the stratification of the family based on gender were included in the said theoretical perspective (Unit B Introduction, p.58). The functionalist approach can be considered as a classical view on the concept of the family. This can be attributed to the fact that during the said era the family was more structured and there was strict cultural norms related to the roles within the family and in the society. As the needs of the people and the society changes, the theoretical perspective

Are emotion and reason equally necessary in justifying moral decisions Essay

Are emotion and reason equally necessary in justifying moral decisions - Essay Example (Westacott, 2006; Davis, 2005; Westacott, 2000) There are many considerations that build-up a person’s moral judgment. First, our conscience serves as our guide when choosing between something that is morally right or wrong. (Paunil-Ciabal, 2003: 23) It is also unavoidable that some of us may end up having to face a situation wherein we need to make a major life decision based on the principle of choosing the lesser evil. (Paunil-Ciabal, 2003: 33) Since we all have the freedom to make choices in our lives, some of us may end up deciding to act on something that may not be morally right in the eyes of another person. Choosing the action that does not fully promote humanity is never an easy task. Considering all the factors that may contribute to the development of moral decisions in each person, this study will examine and provide some real-life examples that will prove as to whether or not the application of pure emotions, pure logical reasoning, or both is necessary when it comes to the justification of a moral decision. Torturing or inflicting cruel acts on another human being is morally unacceptable considering that the act itself, regardless of its purpose, is considered as evil and inhumane. (Kershnar, 2004; Paunil-Ciabal, 2003: 33) Back in 2002, we have heard from the news about the story behind the American soldiers in Afghanistan, Guantà ¡namo Bay naval base, and Iraq wherein the prisoners were brutally tortured as part of their preferred â€Å"interrogation technique† in order for the American soldiers to gather more information with regards to the terrorists group that has attacked the Americans back in 2001. (Davis, 2005) Basically, the five possible reasons behind torturing another individual includes: (1) to make another person confess; (2) to gather sensitive information; (3) to intimidate another party; (3) as a punishment; (5) to make another person suffer for the personal satisfaction

Paragraph Essay Example | Topics and Well Written Essays - 250 words - 2

Paragraph - Essay Example Both markets are made up of people who believe a person’s name can have a significant impact on their life as well as being made up of people who believe the money is worth finding the perfect name for their child or themselves. Women would likely make up a larger part of her market than men. Many competitors of Maryanna’s business will likely emerge. A person could simply learn what she knows and does and create their own nameology business. But because she has gained a wide following and is considered one of the first to come up with â€Å"nameology,† she would likely still have a competitive edge. People could also enter her market and offer a lower price for similar services since the price of $399 might seem a little steep just for some guidance and advice. Probably the biggest competitor for her is all the similar information available for free on the internet. There is a lot of information on the web about potential names for children as well as topics tha t are similar to Maryanna’s personal nameology. With a lot of research, a person could probably accomplish something close to what Maryanna provides.

Journal Essay Example | Topics and Well Written Essays - 1500 words - 1

Journal - Essay Example The market In the recent times, the growth in the smartphone market drives the industry for microprocessors. By 2014, it is expected that the total market size for cell phone users alone shall be 1.7 billion primarily driven by the surge in smartphone demand in emerging nations (Fan, Liu, Zhang and Zhao, 2008). As for the market captured by laptops, they completely acquired sales for desktops and face stiff competition from netbooks and tablets who have reported tremendous rise in sales. There are two basic components that hinder entry into the microprocessor industry is prices and innovative technology. Competitors are spending huge sums in new product development, technological upgradation and innovations that can allow patents and hence target market advantage. Companies also need huge economies of scale in order to compete in prices. Off late the substitution in the phone markets has evolved greatly but the substitution of CPU’s is virtually unavailable. The microprocessor industry is extremely competitive in prices. Product differences between major producers like Intel and (Advanced Micro Devices) AMD are virtually absent. Microprocessor industry is a one that entails huge fixed costs but very low marginal costs. This gives each company, the power to undercut the other. Exit costs of the microprocessor industry are also very high owing to huge sunk costs involved. Technology products are characterised by very short product life cycles. Technology changes and industry standards evolve as rapidly as they expire. Innovation here becomes the key to survive. The case of Apple Inc can be cited as a perfect example of innovation that led to market leadership where innovation of the iPhone took away margins and sliced away profits of other cellphone manufacturers who could not keep up. Competitive Business Strategies The desktop market is characterised by slow growth in the recent times. It is presently the largest and one of the most important microproces sor markets with a total of 150 million unit sales globally. The growth figures don’t seem as impressive. Intel, a leading firm in the microprocessor industry, has significant technological and resource advantage in the segment. The low end segment is price sensitive and so companies like Dell and Intel should keep its strategy aligned to prices to maintain itself as a market leader (Fan, Liu, Zhang and Zhao, 2008). In strike contrast to the desktop market, the laptop market needs an entire different strategy. Here front end technologies and processor performance drive sales for a company. In the fig 1 below, it is observed that concentration of exterior design is not as important as data protection. Figure 1: Consumer Need Preference Hierarchy in the Laptop Market (Source: Fan, Liu, Zhang and Zhao, 2008) With a view to capture the laptop market, key industry competitors are targeting the new generation. The trend requires thin and light laptops that do not need batteries and coolers like in CPU’s. Secondly, firms like AMD are increasingly trying to differentiate their laptops by bundling as done in the Centrino platform. The company also seeks to specialise in technologies, like the vPro to enhance security of data, a huge demand fulfilment of the business class. Thirdly, companies like Intel are trying to take on market leadership in the emerging nations via the price advantage. The use of Atom processor has strengthened Intel’

Macro and Micro Economics Essay Example | Topics and Well Written Essays - 1000 words

Macro and Micro Economics - Essay Example Since 2004, the organization has attained a 16% progress in its water utilization ratio. The Company depict that 96% of its amenities are in conformity with its stringent wastewater treatment principles. According to the company’s principal Sustainability Manager, this is crucial for posterity, the environment and business which all rely on responsible water utilization. This is also vital in overcoming world’s water issues and; therefore, calls for unique action. This ensures utilization of the Company’s inventive techniques. It also ensures that the Company partners through other international institutions to guarantee sustainability of this significant resource. Coca-Cola associates with its bottlers and dealers, as well as with over 500 exterior companies, including administrations, NGOs, and societies have agreed to achieve the water stewardship objectives. This mutual mandate requires the Company to fulfil its commitment. Since the year 2005, the Coca-Cola organization has been involved in over 386 Community Stewardship Programs, in 94 nations. These projects include watershed management, provision of water and cleanliness, learning and awareness programs among others. Learning and Benefits The target of returning the water to the environment and societies calls for cutting on the Company’s water utilization ratio while increasing product volume. ... This will significantly improve varied societies around the globe through the provision of adequate water. Source Manley, L. (2012).Coca-Cola Releases Water Stewardship Progress Report. CSRWire, LLC. Retrieved on April 23 2012 Second Generation Aurion Sets New Standards Summary The Toyota Industry recently launched the 3.5-litre V6 quad cam Toyota Aurion. This has fulfilled the roll-out of Toyota’s collection of new locally made automobiles. This is a considerably advanced five-model Aurion range. It is the Company’s locally manufactured flagship and is launched as an achievable luxury car. Aurion has distinct styling and user comfort levels offer clear differentiation. This Second generation car is the most commanding Toyota made in Australia. Connection The harsh global economic crisis has been a crucial factor as to why Toyota Australia has focused on sustaining the strength of the turnovers and diminishing expenditure. This has, consequently, rewarded the Company wi th returns of $122 million. The introduction of the Aurion car is amongst the varied attempts undertaken to sustain business competitiveness during the complex market circumstances. In the previous years, the Australian Company has been impacted by varied harsh market conditions. These market conditions are, for instance, the strong Australian dollar and the exorbitant price of raw items. Learning and Benefits This car offers the best energy economy in the 3.5-litre rank in the massive passenger segment. This is 6% better that the previous generation car. The rear pipe emissions have been cut down by 8%. It is